The Asian Turtle Program (ATP) of Cleveland Metroparks Zoo (CMZ) has worked since 1998 to promote tortoise and freshwater turtle (TFT) conservation through awareness, training and research activities. The Mauremys annamensis Project (MAP) has focused on this critically endangered and endemic species in central Vietnam with a permanent field presence since 2007. MAP activities have included surveys, community meetings and wildlife protection department training in key areas. With the threats to this species now fully realised, it received full protection in 2006 under Vietnam’s principal wildlife protection law, Decree 32.